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Creating Quality Content for the WebWriting for the web is very different from writing for print media. It is slower to read from a computer screen than it is from a printed page, therefore, people tend to read less and scan more. This is why web content should be kept to a minimum. According to Sun Microsystems, Web content should have 50% of the word count of its paper equivalent. Write to be easily read :Ensure that main site sections are easily identifiable with proper use of colour and font size (Normally H1 for titles). Content should not have more than 4 hierarchical levels to be easily found. Use lists to enumerate items. Numbered lists are appropriate when the order of the items is relevant. Use visual diagrams to explain concepts. If you include captions, ensure that they support the illustration or table appropriately. Be Succinct. Use hyperlinks to provide additional information like definitions of terms and abbreviations, reference information, and background reading. Do not use hyperlinks if the information can be easily presented on the current page. Write to be easily found :Most web users use search engines to find the content that they need. It is therefore important to have the right keywords to lead people to your content. Use a controlled vocabulary to add keywords to the meta-tags for your pages, that is, use keywords that are very common in your field of business. Only use keywords that describe the main topic of a page. Page titles arevery important for Search Engine Optimization. Ensure that the first 40 characters of the title describe the topic of the page very well. Make the first word the most important descriptor of the page - do not use Welcome to... Page
titles should make sense when viewed completely out of context. Give different titles to different pages. Each page should have a short 150 word summary in a description meta-tag. Write as if you are talking to a friend from your target audience:Write in the language and style of your most common reader. Use the words You and We instead of I. Write as you would speak to a friend. You'll end up being more concise, clearer, and more engaging. Write short, to the point paragraphs instead of long narrative paragraphs. Ask questions to get the reader's attention. Write Quality Content, Useful Information:Ensure that your readers find the information that they are seeking. Have an overview so the users can quickly grasp the topic. Add additional levels of information for people seeking more in-depth detail. Your content should be informative, interesting and somewhat informal, that is - written in a way that is easy to understand for the reader. Read resources providing information on Writing for the web:
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