Search Engine Optimization

Wikipedia Definition:
Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from search engines. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

Links to resources pertaining to Search Engine Optimization:

Google Guide - How Google Works

Search Engine Optimization on an Extreme Budget: A Quick Practical Guide to Generating Traffic for Your Web Site With Limited Funds

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines

Winning Results with Google AdWords

Building Your Business with Google (for Dummies collection)

Pay Per Click Search Engine Marketing (for Dummies Collection)

The Adsense Code: What Google Never Told You about Making Money with Adsense

Search Engine Optimization and Marketing for Beginners

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

Search Engine Optimization: An Hour a Day

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing