Web Marketing
You can have an excellent website however, if your audience cannot find your site, it will not reach its full potential.
There are now millions of websites so how do you ensure that visitors find you? Not only is site promotion and marketing critical to being found on the internet, it must be done right. There are tacticts to increase your site traffic:
- E-mail Marketing: Targeted e-mail offering information and a link to your website can result in increased web traffic.
- Optimizing your website for search engines: Using appropriate meta tags - keywords, company descriptions, and ensuring that industry terminology is used in your website will help in Search Engine Optimization (SEO)
- Listing your website in business and industry directories: this will help to increase your website traffic if users access your site from those listings.
- Banner Advertising: Businesses can buy ad banner space on websites frequented by their target audience. Costs of these banners vary but they are usually based on a pay-per-click concept.
- Discussion List Sponsorship: Many discussion lists invite sponsorship and provide the sponsor with credit along with a link back to their website.
- Online Newsletter Advertising: Similar to discussion lists, advertising on online newsletters with high volume of distribution may result in increased website traffic.
- Contests: Holding website contests can be effective especially if they are promoted off-line and on other websites.
- Links to your site from other websites: Any way that you can genererate traffic to your site is value-added.
- Google AdWords: You create ads with keywords and phrases related to your business. When people search for your keywords/phrases on Google, your ad appears next to the search results. Pay-per-click concept.
- Yahoo! Sponsored Search: You create ads with keywords and descriptions related to your business. You determine the price for your click amount. When people search for your keywords/phrases on Google, your ad may appear next to the search results.Pay-per-click concept.
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